Jimmy’s Coffee is a Toronto based coffee chain that opened up their first location in 2009 at 107 Portland Ave. With business quickly growing, they decided to open a sister location at 100 Portland Ave featuring two stories and front and back patios to accommodate to the growing demand.

Unbound was asked to develop the strategy and produce the launch campaign for the brand’s 100 Portland Location. The objective was to build local neighbourhood awareness of the new location and to drive traffic in store on opening day for an eventful and successful launch.