Evryday
A daily supplement brand built to make health feel more manageable.
Evryday was created for people who want to take better care of their health but feel overwhelmed by the supplement aisle. The opportunity was to build a brand that made expert-backed daily supplementation feel clear, approachable, and easier to act on.
Unbound developed the brand foundation around the idea that healthy routines are built through small, consistent choices. The strategy translated the founders’ expertise as a dietitian and holistic nutritionist into a brand that felt informed, honest, and human.
The visual identity was designed to demystify science. The logo and graphic system used a “breakdown” approach to show what goes into each product choice. This gave Evryday a clear educational tool, helping customers understand the role of each curated supplement pack and choose what best supports their needs.
The result was a brand built around confidence. Evryday gave customers a clearer way to navigate daily health, while giving the business a strong foundation for product education, ecommerce, packaging, and long-term growth.
