Hush.

Building the visual system behind a $48M acquisition.

As Hush prepared for sale, the brand needed a visual identity system that could bring greater discipline, consistency, and clarity to how it showed up across every touchpoint.

Unbound worked in lockstep with the Hush founders to formalize their visual identity into a practical brand system. Together, we defined clear rules for logo usage, colour, typography, imagery, layout, and branded applications, creating a shared framework for internal teams to execute with more consistency.

The result was a stronger visual foundation built to protect brand equity through scale and transition. Hush went on to be acquired by Sleep Country Canada for $48 million CAD, marking a major milestone for one of Canada’s standout sleep-tech brands.