Niyama Wellness

Building a wellness brand with the depth to grow beyond launch.

Niyama needed more than a product identity. It needed a brand foundation that could build trust, communicate efficacy, and create an emotional connection around daily wellness habits.

Unbound developed the full brand system in partnership with Niyama’s founder, a former VP of Jamieson. The work included brand strategy, messaging, naming logic, visual identity, photography direction, and packaging guidance. Every decision helped bridge supplement credibility with the founder’s love of yoga, self-care, and intentional living.

At the centre of the identity was a custom emblem inspired by a mandala and lotus. Built from nine circles, the mark reflected balance, healing, growth, and daily practice. It gave Niyama a meaningful visual anchor for launch and a flexible system for growth. From packaging and ecommerce to retail, content, and future product extensions, the brand was built to scale with intention.