Northern Hound
A natural dog food brand built around trust and instinct.
Northern Hound needed an identity that could speak to the way people choose food for their dogs. Trust matters. Ingredient quality matters. The brand had to feel natural, credible, and emotionally connected to the care people have for their pets.
Unbound developed a logo that brought the name to life. The mark combined north-inspired directionality with subtle hound iconography. It gave the brand a clear symbol for guidance, loyalty, and natural instinct.
The identity system also included dog-led iconography guidelines. These created a consistent visual language for product benefits, feeding cues, packaging, digital, retail, and future extensions.
The result was a brand foundation designed for the pet experience. It helped Northern Hound communicate care, quality, and confidence in a way that dog owners could quickly understand and trust.
