Olive Bed
From manufacturing expertise to a consumer sleep brand.
Olive was created by the team behind mattresses for some of the category’s most recognized mainstream brands, including Casper and Endy. The opportunity was to turn that product knowledge and manufacturing experience into their own direct-to-consumer sleep brand.
Unbound developed the brand foundation and visual identity around a more conscious way to sleep. The strategy positioned Olive around organic materials, vegan-friendly construction, customization, and transparent value.
The identity brought nature directly into the wordmark. An olive leaf branch was integrated into the logo, creating a subtle symbol of calm, care, and natural living.
Rich greens and earthy tones gave the brand a grounded visual palette. The result was a brand system built to help Olive move from behind-the-scenes manufacturer to a trusted consumer-facing mattress brand.
