HH Angus Ideation Conference

Building a standalone forum identity with long-term brand cohesion.

Ideation is H.H. Angus & Associates’ annual forum bringing together leaders from business, government, finance, design, construction, and related industries to explore topics that inspire, disrupt, and transform while creating meaningful impact.

Unbound developed a standalone visual identity for the forum, utilizing both new and existing H.H. Angus brand elements to create a cohesive system with longevity for years to come.

Following the identity development, we rolled the design system out across the full suite of event collateral, including invitations, lanyards, name badges, table pieces, agenda materials, branded swag, presentation assets, and digital advertising.

The result was a polished and ownable conference identity that supported the success of the event while strengthening Ideation’s place within the broader H.H. Angus brand ecosystem.