Unbound Productions
Push Boundaries. Elevate Artistry.
 JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.  UNBOUND WAS TASKED WITH DEVELOPING THE CREATIVE STRATEGY AND EXECUTION IDEAS TO HELP GAIN CONSUMER AWARENESS OF THE LAUNCH OF THE NEW JIMMY'S COFFEE 100 PORTLAND LOCATION.

Jimmy's Coffee 100 Portland Campaign

 JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.  UNBOUND WAS TASKED WITH DEVELOPING THE CREATIVE STRATEGY AND EXECUTION IDEAS TO HELP GAIN CONSUMER AWARENESS OF THE LAUNCH OF THE NEW JIMMY'S COFFEE 100 PORTLAND LOCATION.

JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.

UNBOUND WAS TASKED WITH DEVELOPING THE CREATIVE STRATEGY AND EXECUTION IDEAS TO HELP GAIN CONSUMER AWARENESS OF THE LAUNCH OF THE NEW JIMMY'S COFFEE 100 PORTLAND LOCATION.

Idea

Idea

EXECUTE A PRIVATE COFFEE EXPERIENCE AND TASTING MENU LAUNCH EVENT FOR TORONTO'S NOTABLE SOCIAL INFLUENCERS AND MEDIA PERSONNEL AT THE NEW JIMMY'S COFFEE LOCATION.

UPON ARRIVAL, ATTENDEES WERE INVITED TO TOUR THE SPACE, ENJOY THE MOST INSTAGRAMMABLE NOOKS, MINGLE AND MEET THE JIMMY'S COFFEE TEAM, AND LEAVE WITH SWAG AND GOODIES TO REMEMBER THE EXPERIENCE.

Earned Media

Earned Media

ONCE THE LAUNCH EVENT STARTED, INSTAGRAM AND THE GEOTARGETED LOCATION BECAME FLOODED WITH CONTENT FROM THE INFLUENCERS AND MEDIA REPS THAT WERE PRESENT. THEY BEAUTIFULLY SHOWCASED THE SPACE AND GAVE THE PUBLIC A SNEAK PEEK OF WHAT TO EXPECT WHEN DOORS OFFICIALLY OPENED TO THE PUBLIC.