Unbound Productions
Push Boundaries. Elevate Artistry.
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Jimmy's Coffee 100 Portland Campaign

 With the new opening of Jimmy’s Coffee 100 Portland location, Unbound, through strategic and creative execution, gained consumer awareness while driving consumers in store. This was fundamental in growth, not only for the new store but for the brand as a whole.

With the new opening of Jimmy’s Coffee 100 Portland location, Unbound, through strategic and creative execution, gained consumer awareness while driving consumers in store. This was fundamental in growth, not only for the new store but for the brand as a whole.



Idea

Idea

EXECUTE A PRIVATE COFFEE EXPERIENCE AND TASTING MENU LAUNCH EVENT FOR TORONTO'S NOTABLE SOCIAL INFLUENCERS AND MEDIA PERSONNEL AT THE NEW JIMMY'S COFFEE LOCATION.

UPON ARRIVAL, ATTENDEES WERE INVITED TO TOUR THE SPACE, ENJOY THE MOST INSTAGRAMMABLE NOOKS, MINGLE AND MEET THE JIMMY'S COFFEE TEAM, AND LEAVE WITH SWAG AND GOODIES TO REMEMBER THE EXPERIENCE.

Earned Media

Earned Media

ONCE THE LAUNCH EVENT STARTED, INSTAGRAM AND THE GEOTARGETED LOCATION BECAME FLOODED WITH CONTENT FROM THE INFLUENCERS AND MEDIA REPS THAT WERE PRESENT. THEY BEAUTIFULLY SHOWCASED THE SPACE AND GAVE THE PUBLIC A SNEAK PEEK OF WHAT TO EXPECT WHEN DOORS OFFICIALLY OPENED TO THE PUBLIC.