Unbound Productions
Push Boundaries. Elevate Artistry.
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Jimmy's Coffee Mimico Launch Campaign

 JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.  UNBOUND WAS TASKED WITH DEVELOPING THE STRATEGY AND EXECUTING THE CREATIVE LAUNCH CAMPAIGN FOR THE NEW JIMMY’S MIMICO LOCATION. THE OVERALL GOAL WAS TO BUILD LOCAL NEIGHBOURHOOD AWARENESS AND DRIVE TRAFFIC IN-STORE ON OPENING DAY.

JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.

UNBOUND WAS TASKED WITH DEVELOPING THE STRATEGY AND EXECUTING THE CREATIVE LAUNCH CAMPAIGN FOR THE NEW JIMMY’S MIMICO LOCATION. THE OVERALL GOAL WAS TO BUILD LOCAL NEIGHBOURHOOD AWARENESS AND DRIVE TRAFFIC IN-STORE ON OPENING DAY.

Instagram Campaign

Instagram Campaign

Social Media Giveaway

Social Media Giveaway

Coffee Cart Activation

Coffee Cart Activation

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Mobile Coffee Van

Mobile Coffee Van

Direct Mailer

Direct Mailer

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