Unbound Productions
Push Boundaries. Elevate Artistry.
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Jimmy's x Pluck Campaign

 JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.  UNBOUND WAS TASKED WITH DEVELOPING AND EXECUTING THE STRATEGY AND CREATIVE CAMPAIGN FOR THE LAUNCH OF JIMMY’S TEA PARTNERSHIP WITH PLUCK TEAS.  GOALS INCLUDED CREATING AWARENESS OF THIS NEW PARTNERSHIP AND DRIVING CONSUMERS IN STORE TO TASTE AND BUY THE AVAILABLE RETAIL TEA SELECTIONS.

JIMMY'S COFFEE FIRST OPENED ITS DOORS IN TORONTO ON DECEMBER 10TH, 2009. THE BRAND PRIDES THEMSELVES ON EXCELLENT COFFEE AND AWESOME CUSTOMER SERVICE. WHEN YOU VISIT JIMMY'S COFFEE YOU COME FOR THE EXPERIENCE. EVERYTHING IS PERFECTLY IMPERFECT IN THEIR RUSTIC AND COZY INTERIORS. EXPANDING QUICKLY IN THE TORONTO AND GTA WITH CURRENTLY EIGHT LOCATIONS, JIMMY'S COFFEE IS A FAVOURITE AMONGST LOCALS AND VISITORS TO THE CITY.

UNBOUND WAS TASKED WITH DEVELOPING AND EXECUTING THE STRATEGY AND CREATIVE CAMPAIGN FOR THE LAUNCH OF JIMMY’S TEA PARTNERSHIP WITH PLUCK TEAS.

GOALS INCLUDED CREATING AWARENESS OF THIS NEW PARTNERSHIP AND DRIVING CONSUMERS IN STORE TO TASTE AND BUY THE AVAILABLE RETAIL TEA SELECTIONS.

Campaign Highlight Icon

Campaign Highlight Icon

Website Awareness

Website Awareness

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Instagram Campaign

Instagram Campaign

Social Influencer Tastemaker Event

Social Influencer Tastemaker Event

User Generated Content

User Generated Content

In-store awareness

In-store awareness

Unboxing Collaboration with Social Influencers

Unboxing Collaboration with Social Influencers

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