Cafe Diplomatico Social + Influencer Marketing
Building local appetite, neighbourhood relevance, and creator-led awareness.
Café Diplomatico is a Toronto institution known for its classic Italian café culture, patio energy, casual dining, and longstanding connection to the Little Italy community. As the brand continued to connect with both loyal guests and new audiences, Unbound supported social media and influencer marketing to bring its food, atmosphere, and neighbourhood presence to life online.
Unbound managed social content through strategic planning, content development, post copywriting, visual direction, influencer coordination, community management, and reporting. Our work focused on creating a social presence that felt warm, recognizable, and rooted in the everyday reasons people visit: coffee, pizza, pasta, drinks, patios, game days, group dining, and late-night moments.
The content strategy balanced appetite-driven posts, lifestyle storytelling, seasonal promotions, event-driven content, and creator-led UGC. Influencer marketing helped extend reach through local voices, giving the brand more visibility across dining, lifestyle, and neighbourhood audiences while keeping the content feeling authentic and community-led.
Through consistent social media management and influencer support, Unbound helped Café Diplomatico strengthen its digital presence and drive measurable engagement, including a 36% increase in reach, 24% lift in engagement, 18% increase in follower growth, and 2.9x increase in story interactions. The result was a stronger social presence that kept the brand top of mind for Toronto dining, patio season, and everyday neighbourhood moments.
