Jimmy’s Coffee Social + Influencer Marketing
Building everyday brand connection through social-first storytelling.
Jimmy’s Coffee is a Toronto-born coffee brand known for its neighbourhood presence, loyal community, and approachable café culture. As the brand continued to grow across multiple locations, Unbound was engaged to support its social media presence with content that reflected the warmth, familiarity, and personality people associate with Jimmy’s.
Unbound managed social media through strategic content planning, content development, post copywriting, visual direction, influencer marketing, and ongoing community engagement. Our work focused on creating a consistent social presence that celebrated the brand’s coffee, cafés, team, customers, and local community in a way that felt natural, recognizable, and true to the Jimmy’s voice.
The content strategy balanced lifestyle storytelling, product features, seasonal campaigns, location-specific updates, promotions, influencer content, and community-driven moments. From everyday coffee runs to new menu items and neighbourhood engagement, each post was designed to strengthen brand connection while keeping the feed active, approachable, and commercially relevant.
Unbound also supported influencer marketing to help build awareness across key neighbourhoods and café locations. This included sourcing local creators, coordinating content opportunities, managing campaign direction, and leveraging UGC to extend the brand’s reach through authentic, community-led storytelling.
Through thoughtful planning, consistent execution, influencer support, and a strong understanding of the brand’s local following, Unbound helped Jimmy’s Coffee maintain a social media presence that felt personal, community-minded, and connected to the everyday rituals of its customers. Across the campaign period, the brand saw a 38% increase in reach, a 27% lift in engagement, a 19% increase in follower growth, and a 2.8x increase in story interactions, helping strengthen awareness and connection across Toronto neighbourhoods.
